SH 190 Lavon Drive TIA

Development Opportunity Firewheel TIA

The City’s overall strategy for this Area is to complement Firewheel Town Center. A long term potential for the area would be the creation of a mixed-use transit-oriented development in support of a future light rail station on the Kansas City Southern line to Lake Lavon.  At the Lavon Drive intersection, there is an opportunity for neighborhood /community scale retail space (especially grocery), complementary to the adjacent Firewheel tenant mix, along with limited office space (primarily for local professionals). There is additional potential for somewhat higher-density residential product, likely in a mixed-use setting.SH 190 and Lavon Drive TIA Map

Key Assets

  • Firewheel Town Center lifestyle center
  • Extension of PGBT to I-30 completed
  • New development to the northeast (Sachse)
  • Stable nearby residential development

Population & Income 

The SH190 and Lavon Drive Trade Area profile suggests a relatively established concentration of higher-income households, expected to grow at a steady, if modest rate over the next 10 years.

Market Potential

Market potential within the SH190 and Lavon Drive Targeted Investment Area suggests support for retail and office space ancillary to the Firewheel Town Center, as well as a mix of residential units, potentially as part of a vertical mixed-use environment.  This development opportunity will likely occur incrementally over the next 7 years.


  • Support the efforts of Simon Property Group to market the Firewheel Town Center as a regional destination and gathering place in order to maintain and increase its competitive position in the greater Garland/DFW region.
  • Support the expansion of the Firewheel Town Center as a true mixed-use development, including higher-density residential development.
  • Advocate for this TIA as a future light rail station in the Mobility 2030 passenger rail extension along the KCS Rail Line, connecting Firewheel with Downtown Garland, Sachse and Wylie.
  • Ensure that the PGBT extension east of Lavon Drive maximizes an opportunity for quality regional office and mixed-use development.
  • Consider the use of financial incentives to support the adaptive reuse of older commercial buildings and new construction of higher-density mixed-use development south of the PGBT.
  • Initiate a long-term strategy to convert floodplain along the PGBT into developable tracts for new uses.

Success Stories

  • Firewheel Town Center